Bike Fitting

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What is a Bike Fit, and Do I Need One?

The common question on all cyclists’ lips. A bike fit, or Clinical Cycling Analysis, could take your love of cycling from a 5 to a 10. Your set up should be as individual as you are if you want to get the most of out cycling and avoid picking up any injuries along the way.

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How to Choose The Right Bike

Picking a new bike can feel a bit overwhelming — there’s so many, how do you choose the right one? We offer expert insight into what to look for when choosing a bike and how and why a bike fitting can help you find the bike that you will not only enjoy, but love to ride.

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V Series: Pure Sports Medicine’s first foray into Italian Team Pursuit, street style!

We talk about our first experience of racing at last year’s V Series on Canary Wharf (where Pure finished second). Will we win this year?

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Is the Bike to Blame for My Lower Back Pain?

Prolonged periods of sitting have been linked with musculoskeletal dysfunction, especially low back pain. Both sitting and cycling demand this position, so what can be done to prevent it?