Ed Guichard
Sales & Marketing Director
“With a career devoted to sports marketing, it is a privilege to now combine that with my passion for health and wellness, and ensuring that as many people are able to receive the care they deserve.”
Introduction
With extensive experience in sport and fitness, I am passionate about experiences and prioritising the customer to grow audiences and ultimately revenue.
QUALIFICATIONS
- BA (Hons) Leisure Marketing
Specialist Interests
- Aiming to complete all seven World Marathon Majors
Sporting Interests
- Football
- Running
- Health & Fitness
A strategic marketing leader with over 20 years of experience in developing brands, maximising engagement and delivering ROI, Ed is Sales & Marketing Director at Pure Sports Medicine.
With extensive experience in sport and fitness, I am passionate about experiences and prioritising the customer to grow audiences and ultimately revenue. It is that passion and belief which has crafted my career path and moulded me into a data-driven evangelist, placing it as the bedrock for success.
Having spent the early stages of my career agency side, I cut my teeth client side with one of the UK’s leading consumer brands in Lucozade Sport before moving into sports rights holder territory with Arsenal FC, the England & Wales Cricket Board and Norwich City FC. I briefly moved outside of sport and into the world of franchising as Marketing Director for the UK and Ireland’s leading signs and graphics company, Signs Express, before stepping back into the fitness industry with Life Fitness where I headed up the UK marketing team for the world’s leading manufacturer of health and fitness equipment and supported various global projects and initiatives.
I have now taken that experience and made the transition into private healthcare with Pure Sports Medicine.
Work Experience
GlaxoSmithKline, Arsenal FC, England & Wales Cricket Board (ECB), Norwich City FC and Life Fitness.
Other Experience
Senior management and board level, organisational structure, strategic development, business transformation and building data-driven marketing.
