Our Mission

We are an expert team dedicated to ensuring our patients receive the very best treatment and enable them to lead the active lives they deserve.

About 4

At Pure Sports Medicine we are driven by the needs and goals of our patients. Everyday our team of experts work with people from all backgrounds to make sure they function at their very best, day after day.

As a leader in sports and musculoskeletal medicine, we push ourselves as hard as our patients to ensure we are constantly at the forefront of new developments and deliver optimal patient outcomes.

About 1

Our specialists have dedicated their lives to the pursuit of excellence within their chosen fields and this is reflected in the attitudes and expertise you will find at Pure Sports Medicine. 

We are not about quick fixes and we don’t do half measures. We are here for our patients from the beginning of their treatment until the very end and beyond. 

Much more than just a clinic, we will equip our patients with the skills, knowledge and techniques to live a healthier and more positive life, long after their treatment has ended. Our ambitious team is driven by the happiness of our patients, as much as they are by measurable outcomes.

Our Management Team #

Our Headquarters #

Our Management Team are based at our 116 Cromwell Road clinic.

Kensington SW7

Our Kensington clinic on Cromwell Road is located within the Point West Building, convenient to Kensington, Chelsea, Fulham and West London. Offering both face-to-face and remote consultations.

Book an appointment
020 3595 1231

The Story #

Pure Sports Medicine was founded from personal experience.

About 3

In 2001, Andrew Willett an ex professional rugby player from Australia was studying for an MBA and playing rugby for the University of Oxford when he snapped his Achilles tendon. After being driven to A&E, he waited 6 hours to be seen by a registrar. Following diagnosis, the registrar sought the advice of the Orthopaedic Surgeon. Put him in plaster and we will see him in 2 weeks’ was the reply. By now, Andrew had already contacted a trusted Sports Physician in Australia and his recommendation was an operation to improve the chances of full recovery.

Dissatisfied with the publicly provided system, Andrew attempted to seek help from private sources. No one could definitively guide him as to whom he should see or where he should go. The concept of a specialist sports medicine centre was born then and there.

Pure Sports Medicine is the result of that inspiration.