About Us

We provide access to the highest standards of medical care, otherwise reserved for elite athletes.

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At Pure Sports Medicine, we believe that your body is your most important investment, so it deserves the best care possible, optimised for you.

Since being founded from personal experience, we have made it our mission to provide access to the same model of care received by elite athletes, where you have your very own team of world-class specialists delivering tailored treatment, individual to you, when you need it. We understand that every body is unique and, therefore, need to be treated as such, but with the highest standards of care possible, not limited to performance alone.

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Our specialists have dedicated their lives to the pursuit of excellence within their chosen fields and this is reflected in the attitudes and expertise you will find at Pure Sports Medicine. 

We are not about quick fixes and we don’t do half measures. We are here for our patients from the beginning of their treatment until the very end and beyond. 

Much more than just a clinic, we will equip our patients with the skills, knowledge and techniques to live a healthier and more positive life, long after their treatment has ended. Our ambitious team is driven by the happiness of our patients, as much as they are by measurable outcomes.


Our Story #

Pure Sports Medicine was founded from personal experience.

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In 2001, Andrew Willett an ex professional rugby player from Australia was studying for an MBA and playing rugby for the University of Oxford when he snapped his Achilles tendon. After being driven to A&E, he waited 6 hours to be seen by a registrar. Following diagnosis, the registrar sought the advice of the Orthopaedic Surgeon. Put him in plaster and we will see him in 2 weeks’ was the reply. By now, Andrew had already contacted a trusted Sports Physician in Australia and his recommendation was an operation to improve the chances of full recovery.

Dissatisfied with the publicly provided system, Andrew attempted to seek help from private sources. No one could definitively guide him as to whom he should see or where he should go. The concept of a specialist sports medicine centre was born then and there.

Pure Sports Medicine is the result of that inspiration.

Our Management Team #


Our Headquarters #

Our Management Team are based at our 116 Cromwell Road clinic.

Kensington SW7

Our Kensington clinic on Cromwell Road is located within the Point West Building, convenient to Kensington, Chelsea, Fulham and West London. Offering both face-to-face and remote consultations.

Book an appointment
020 3595 1231